From what I see French girls don't wear too much make up, they seem to prefer natural beauty with small dabs of enhancement. Dramatic, colourful faces are not something I notice on the streets of Paris, lips yes, but eyes and cheeks are subdued. French women spend much time and money on their faces and bodies via treatments and products, they are great believers in plumping and pumping for results, yet they don't augment their faces in the way that many other women of the world do. Skin treatments are paramount in France and they rely heavily on the latest equipment to maintain skin and reduce the visible signs of ageing. The French have been using advanced methods to stimulate the outer and inner layers of the skin for longer than I can remember and they have been applying anti-rides potions forever. French women regularly take a course of treatments to beat cellulite, loose weight and tone up the skin yet when it comes to maquillage the approach they take is much more minimal.
I am intrigued when I discuss these matters with my assistant in France. Firstly let me describe her. She is as pretty as a picture, petite and slim as many French girls are and with an accent that melts your heart and instantly endears her to everyone. She is gentle, kind and generous of nature and without her my life would not run as smoothly as it does. She is part of our family and our home wouldn't be the same without her. She is a great sounding board when I want to know about many things French but particularly when I want to check my observations about all the girly stuff. We talk about skin care, diets and the problem spots and even though she is a good fifteen years younger than me, she maintains that we can all benefit from these advanced treatments and that prevention rather than cure is the answer to ageing gracefully. She budgets for and prioritises her beauty care above other discretionary spending; these appointments are an official line in her yearly spending and as crucial as the maintenance on her car. Her way of thinking is intuitive, non-negotiable, looking after herself and her body is paramount. She doesn't think about it or put it off until next month, she does it. Appointments with aestheticians are appointments French girls keep. When I question whether she tires of being prodded and pulled she looks at me as if I am an alien and simply replies, 'il faut', which means much, much more than it's necessary. With those two small words she has analysed the French woman's philosophy on beauty; what we consider luxury and oftentimes an extravagance they consider an essential.
The flip side of this is that makeup whilst obviously worn and important is done with discretion. Natural beauty is the goal, over use of makeup is for dress ups. With treatments it would seem that more is best, with makeup it would seem that less is more. The French rules of makeup (that's what I call them) are easy.
* Natural tinted moisturiser for day, foundation at night. Blending is key and tell tale signs around the jawline are a definite no, no. The older we are the less heavy foundations we should wear as they emphasise and illuminate lines.
* Soft blusher, the barest whisper, to enhance the cheekbones and a minuscule dusting under the eyebrows.
* Eyes can be dark and smoky (think shades of grey or smokey taupes) with the lips natural in colour. If lips are coloured then the eyes make do with lashings of mascara and a little liner on the top, that's it.
* Red lipstick ( the right red and that is a blue red not an orange red) is an essential makeup accessory. Application is key and not for everyone ...but a good red lipstick can make you feel fabulous. French girls have favoured red lipstick forever so they must have figured out something....
The moral of this story is to see the art and science of beauty from a French perspective. I think as women we should try and prioritise more time for ourselves, not always put our own needs behind those of our family and our work. If we are strong in mind and body then those we love and those who depend upon us will profit. We might not, like a French girl, want a fancy fat burning treatment; we might simply prefer a regular yoga class or sessions of pilates. Whatever we choose the reasons are the same, not only do we improve our bodies but we feel good about ourselves and in doing that increase our confidence....
As for makeup...I am going on the less is more diet as from today.....and if you aren't convinced have a look at this......xv
my daily click HERE
image via dustjacket attic

Great article, I also believe in the less is more philosophy :)
ReplyDeleteI find this so so interesting...french women are intriguing to me.
ReplyDeleteThat clip was Crazy, so funny.
xxx
thank you for the link
I always go with the natural look when it comes to make-up, I believe less is more.
ReplyDeleteAnd I agree... we should give time to care for our self, our needs and yes even our wants. It is what makes our life worth living, I really do not think that loving our self is selfishness.
Hi Vicki,
ReplyDeleteI loved reading about French women and makeup, especially how they make care and treatments a priority. I often see these as luxuries...I think I could learn something here! Emma. P.S. Enjoy your weekend.
What a fabulous topic. Important too cause too much makeup can say some unflattering things about the wearer.
ReplyDeleteI love makeup and all the pretty packaging, colors, ideas and trends, but most work best on the runway or photos.
Personally, if you can tell I'm wearing makeup it, I wipe most of it off. The worst is when the mascara starts to run. Truly I prefer to wear nothing, like today!
I'm totally convinced. Fabulous post. I'm wondering if any of the Fancy French cellulite treatments work? You're going to have a lot of gals wondering about that. Ha! Have a great day. Mona
ReplyDeleteGreat post Vicki! I think as we age, less is definitely more when it comes to makeup. I'm still trying to get the red lipstick thing right, though.
ReplyDelete:-)
This is the way they wear makeup here in Buenos Aires also.
ReplyDeleteComing from the US, where girls seem to shovel it on with a trowel, it was refreshing to see .. that and the lack of the "haircut" .. most females here wear their hair on the long side and just have great healthy shiny hair, no "bob" or other "style" .. I think it is great !
I really love this post. French girls do seem to go for the natural look and look very polished. Natural in the UK tends to mean scruffy! I hate the 'too much makeup' look. xxx
ReplyDeleteAgreed on all counts! Mask-like faces of make-up just seem to make a woman look older... which is totally counterintuitive to what we all want!
ReplyDeleteWell it looks like I've been wearing my make up French style without realizing it! (So I have that going for me, at least!) Meanwhile, I want a French assistant!!!
ReplyDeleteahhh loved this post+the video was amazing. xxpeggybraswelldesign.com
ReplyDeleteThis is great advice right from the source - thank you so much for sharing with us!
ReplyDeleteAfter I visited France for the first time, I completely changed the way I dress. After the 2nd visit, I changed my hair and the way I wear makeup. On my 3rd visit, I felt like I fit in there, but stood out in my own unique way. France does wonders for a woman.
It was excellent inspiration and
What a beautiful descriptive post Vicki!
ReplyDeleteYour assistant has shared some great knowledge and thank you for passing it on!
That Nowness video really makes a statement!
ReplyDeleteI am thanking you a hundred times for this post. You've got it exactly. Often when I've wondered around Paris or any of the cities of this beautiful country, I've wondered where all the make-up was. All those artistically packaged jars and bottles and boxes; who was using them? I looked around and saw scant make-up on the lovely faces of well put-together French women. The answer, as you so well put it, is that they use some at the right time in the right place. Just like clothing and accessories.
ReplyDeleteGreat post. Real information and reflection!! xo
I think their skin is definitely a priority.
ReplyDeleteI used to work in the Channel Islands , at the port. I would see these French women come off a little sailing boat. They had been actively sailing, clothes were ultra casual, no make-up, hair all tousled and yet, they looked... fantastic! I used to wonder, how?
Always, it was the skin. Glowing, smooth and firm.
Thank you for these posts. It is wonderful to get a genuine insight into the ways of the French woman. Wish I were one!
Love their attitude. I never wear that much make up but am booking an appointment for a facial today!!
ReplyDeleteThe French girls have it down! I am always jealous of how things come so naturally for them. Loved the video too.. just makes you think.
ReplyDeleteHave a great weekend!
Best,
Christina
I just adore your posts about life and people in France. In my heart I'm a French girl for sure.
ReplyDeleteYes much less makeup overall and yet surprisingly American brands like MAC, Bobby Brown etc. are making inroads.
ReplyDeleteMarketing for treatments is traditionally huge in France and people will do something if you repeat it often enough.
Vicki, I started doing this regimen in the Spring. Very light blush on the face, eyes lashed & with a bit of shadow in the evening and lips glossed; I don't do red often, love to see it on others though.
ReplyDeleteSpening more time on skincare and moisturizers, anti aging!
xoxo
Karena
Art by Karena
What a lovely blog. I'll be lurking around here for a while. If you'd like you can enter this precious giveaway. It's the last day to enter.
ReplyDeleteWarmly
I find these observations about French women to be spot-on.
ReplyDeleteI remember my years at a French day school here in Texas and marveling at how the French girls began to work on the cult of natural beauty at a young age -- perfume took precedence always, light makeup but a rigorous skin regimen which went for the body as well as the face, subtly dramatic haircuts that played off their best features, a dramatic lip and little else for a night out.
Dizzily I tried to catch up and belong for years until it suddenly dawned on me that -- helas! -- their style and allure were just innate ;)
Lovely post, Alcira
nerochronicles.com
Fabulous post. The clip was crazy!
ReplyDeleteSilver MLM
Love this post!
ReplyDeleteI always remember one rule, accent on eyes or lips, never both.
I've tried so many creams and facials, both expensive and no so, until I finally found those that work the best for me, love Maria Galland creams and the treatment by my facial lady I go every three weeks for the last ten years :)
very interesting that french women and so active in maitining their youth and saying that prevention is better than the cure yet so many of these french girls bake themselves in the sun and smoke
ReplyDeleteis this another french paradox?
I'm all for the French way, Vicki, and I'm ever so grateful to my mum {and to her mum in turn} for instilling in us the importance of skincare and grooming from a young age. And staying out of the sun! And a huge happy smile ~ one of the most stellar and natural ways of lighting up the room.
ReplyDeleteyou know what I find so amazing? that so many find this amazing while actually to most Europeans what you write here is l'évidence même..
ReplyDeletethe blue-ish red lipstick and ... how true... and never change brand or color !
ReplyDeleteGood evening, Vicki, and good evening everybody :)
ReplyDeleteJust a friendly hello from a frenchman who stopped here, tonight. Par hasard ! We're not perfect, and to be appreciated by a foreign person for our country and our way of life is a great honor for us, and always very pleasent. I say "foreighn person", but it's inappropriate ! Obviously, you're one of us now. And I'm sure you know our country better than we do.
Thanks for being a so friendly ambassador of our country all over the world. By the way, you and I are neighbours, Vicki, I'm from Aix en Provence :)
I'll follow your blog, it seems of great interest, and I guess I will learn a lot of things for sure :)
Sincerely Yours. Emmanuel.
great advice!
ReplyDeleteI have always considered skin care much more important than make-up. But I always wear my blue-red lipstick!
ReplyDeleteI do a foundation with sunscreen, for prevention, and a simple bit of mascara and and maybe a brightening liner around my 40+ eyes-- and all out of laziness and a rush to move on to the next item on the list.
ReplyDeletei love this post... i had to come back to it to re-read it.
ReplyDeletemy friend here in seattle is creating a fabulous spa with several machines that they use in france... i am using some of them and they are fantastic..
but in general... ala natural....
wishing you a wonderful weekend sweet vicki.... xoxo
Wonderful posting.....I would love to know a good blue red lipstick to use...brand....and other skin regimen brands for a recommendation....I love La Prairie....could anyone share others? thank you...summer is alive! Thank you, Suzanna
ReplyDeleteVer interesting! I've also noticed how little make up they seem to need. I however feel terrible naked without my mascara!
ReplyDeleteI'm definitely a less-is-more girl when it comes to make up. I do love to splash out every now and then, but usually I go without. You wouldn't believe how many compliments I got on my natural look when I was living in L.A.!
ReplyDeleteI enjoyed this post. Growing up people would sometimes ask me, "whick one of my parents is French"? I never knew where that came from since both my parents are TN hillbillies just like me. So I loved getting some insight to the French Girl.
ReplyDeleteI also find it very interesting, would love to see some photos taken in streets of Paris, but still I really, really liked it ;)
ReplyDeleteKisses from Poland.
isn't our first lady the best example ;)
ReplyDeleteloved that post so much .I enjoyed reading every letter :)
ReplyDeletehttp://girlynote.blogspot.com/
Hello Vicki
ReplyDeleteThanks again for yet another wonderful insight into the lives of the people of France. This is a very accurate post and sums up the style of a French woman.
To a great weekend
Helen Tilston
I have gotten to the point of much less is better. I don't want to look like a clown. I LOVED the video. So funny. I got the point.
ReplyDeleteThank you for sharing, as always, Vicki.
Teresa
xoxo
Love your insights Vicki! That video was an eye opener...... Gotta go I have this overwhelming urge to moisturize! Maryanne xo
ReplyDeletemy fourth time to try to send a comment.. Great post. I think French women are beautiful and in Paris ,such style.
ReplyDeleteyvonne
Vicki such fabulous advice and one I am taking to heart, especially after seeing the video. I think what you wrote about the value you place in your assistant was marvelous. Don't most of us women wish to learn more and be more like the women of France?!
ReplyDeleteMerci ~ xo Deb
Oh, to have a fabulous assistant to share the secrets of les Françaises! I'm a skincare therapist and I agree wholeheartedly that beautiful skin is worth so much more than a pretty mask. As lovely as makeup can be, it's definitely my goal have skin that doesn't require anything to look its best. Love this post!
ReplyDeleteThat video was amazing - all that make up must have felt awful. I certainly don't prioritise beauty treatments as the French women do. Maybe I should.
ReplyDeleteClare x
Dear Vicki, I always love your beauty posts. I was so shocked when I was in Paris how understated the make-up looked. I didn't see a lot of red lips but everyone looked amazing. You've inspired me to start cutting my make-up back a little. xx
ReplyDelete